January 2016

    Sky PLC (“Sky”) announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.   Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the...

MWW is looking for an Account Executive to support its growing Media Practice, working on B2B media, advertising and marketing technology clients in the London office in the heart of Soho. Start date: Jan/Feb 2016 About us MWW is one of the top five independent PR agencies globally. It entered the UK market in 2013 through acquisition and has more than doubled in size since then. We represent brands including The Weather Channel, Sky Media, Bauer Media, Starcom Mediavest Group, Magnetic and Content...

Bauer Media and British Video Association Promote Video Category with ‘#MOVIEWEEKENDER’ Campaign Exclusive 11-week partnership to run across the KISS Network, Absolute Radio Network, Magic, heat and Empire First cross-industry campaign of its kind from the video category, promoting new release titles across Blu-ray, DVD and Digital HD Bauer Media has announced an exclusive six-figure 11-week multi-platform campaign with the British Video Association (BVA) and their home entertainment distributor members from across the video category – including Blu-ray, DVD and Digital HD viewing...

MWW PR today announces that Ked Mather has joined the London team as a Senior Account Director. Ked will be instrumental in expanding the agency’s consumer PR practice in London, strengthening MWW PR’s consumer offering across the technology, media and financial services sectors. Prior to joining MWW PR, Ked was a Senior Communications Manager for Samsung and MasterCard – working across tech, corporate, CSR, sponsorship and consumer sectors. Whilst at Samsung he led the sponsorship communications activation of London 2012 delivering their...

Starcom Mediavest Group (SMG) has announced the appointment of Thaer Namruti as SVP, Precision Marketing Strategy. In this newly created role, Namruti will be responsible for driving SMG’s precision marketing capabilities across a portfolio of Global Network Clients, ensuring accountable investment strategies that are data-led and business outcome driven. Based in London, Namruti will report to Jodie Stranger, President of Global Network Clients with a dotted line into Steve Simpson, President, Asymmetric Intelligence. “I’m thrilled to be working with Thaer again and...