March 2016

Bauer Media has announced the extension of its successful gardening portfolio, with the launch of Modern Gardens Magazine, the first magazine for consumers who want to simple ideas to create a stylish outdoor space to enjoy, rather than spend hours gardening. Bauer owns two gardening titles which continue to celebrate growth. Garden News holds the prized number one spot in the highly competitive weekly gardening market with a 13.61% increase on last period, up 8.19 % on last year and Garden...

Budget 2016 Wed 16th March, 2016 Chancellor of Exchequer, George Osborne’s 8th Budget Below is a summary and brief analysis of announcements in today's Budget. Introductory remarks The UK economy is projected to grow faster than any other advanced economy in the world, with the deficit down by two-thirds and falling each year. The Chancellor identified the “dangerous cocktail” of risks facing the economy: financial market turbulence, low productivity across the West and a negative global economic outlook. However, international forecasts expect Britain to grow faster than...

McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to promote its 570S Sports Series models. Sky AdSmart is offered by Sky Media, the advertising sales division of Sky. It tailors what is shown in TV ad breaks by identifying particular...

Three to sponsor ‘KISS Breakfast with Rickie, Melvin and Charlie’ for seven months The Three sponsored Breakfast show to extend timeslot by one hour, running 6 – 10am for the first time ever Bauer and Mindshare deliver another first for the KISS brand exclusively for Three with an Outside Broadcast   Bauer Media has signed a partnership with Three - the UK's fastest growing mobile network - and KISS FM UK’s breakfast show with Rickie, Melvin and Charlie. The partnership, planned by media agency...

  MWWPR wins PR Moment award for ‘When Weather meets Economics’. In a hotly contested awards ceremony, MWWPR brought home the 2016 award for Best Use of Research in recognition of our work with The Weather Channel. In a UK first, MWWPR created a truly unique lead generation campaign, The Weather Reports, with The Weather Channel who wanted to start meaningful conversations with C-suites and CMOs in the business community across Retail and FMCG verticals to drive an increase in revenue. This resulted...

Pete Moorey, Head of Campaigns and Neil Henderson, Head of News Content at consumer choice magazine Which? joined communications and marketing managers from some of the UK’s leading brands at MWW UK’s London office to talk about how brands can work with Which? to champion and support consumers. Key takeaways from the event include: Print media is not doomed. Despite the recent loss of The Independent’s print paper, a number of print publications are succeeding – including Which? who have over...