May 2016

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Taking place on November 22, The CMA International Content Marketing Awards will now honour ten brand new categories: Best Use of Social, Best Real-Time Activation, Best FMCG, Best Distribution Strategy, Best Use of...

Liz Martin to join Senior Advertising Leadership team  Bauer Media has announced that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands. Liz will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences. Currently Publisher on Bauer Media’s music, film and maturity markets, she has been instrumental in recent innovations such as the launch of...

Expanded content studio combines the power of Bloomberg's data, technology and storytelling to deliver enriched content solutions for advertisers Bloomberg Media's Global Chief Revenue and Client Partnerships Officer Paul Caine announced the formation of Kinection, the company's newly imagined and expanded custom content studio. Built by a global, award-winning, multi-platform team of journalists, creatives, and data scientists, and powered by Bloomberg's research division Bloomberg Intelligence, Kinection brings the connection of storytelling, the power of technology and the influence of data to...

Diversity in the workplace is a serious issue within the UK right now. A lack of BAME candidates in particular is something which the PR industry should take into account – and ultimately address. Within the PR industry, there are fewer organisations better than The Taylor Bennett Foundation to address this issue. The Taylor Bennett Foundation’s award-winning work-based PR training programme exists to encourage BAME graduates to pursue a career in communications. Here at MWW London we offered up our time...

Grazia decamps to Facebook’s London HQ to create its community issue Readers get the chance to help shape and edit the issue using Facebook Live, with exclusive events and special guests popping in throughout the week  Bauer Media has announced that Grazia, its weekly glossy for upscale women will launch its community issue created and built exclusively by the Facebook community via the Grazia Facebook page. The Grazia team will produce the issue from Facebook’s London HQ from 13th – 17th June where...