February 2017

Ah, the magic of the FA Cup. As Sutton United prepared to face Arsenal on Monday night, football fans everywhere were busy putting their money where their mouths were. Would the non-league side do the unthinkable and progress to the sixth round, knocking out Premier League side Arsenal along the way? Unfortunately, they didn’t, but following the lack of a giant killing there was another surprise story that has filled the headline gap. That was of course the eating of a...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right approach, however there are often wider industry issues that brands wish to address, but they hesitate to leverage the strength of consumer outreach - effectively the end-users that would be...

Last February, Google announced that it would begin blocking results across all of its domains when a search takes place within Europe, in an extension of how it implemented the “right to be forgotten” ruling. The controversial move lets individuals and businesses remove their personal data from Google listings, if they can prove that articles are based on outdated or irrelevant information. Searches, however, outside Europe using the US domain will not be altered. Whilst this was heralded as a key piece...

The topic of fake news, something few people had a strong opinion on 12 months ago, has rattled the media industry – and for good reason. Fake news has been called a threat to democracy. It has heavily impacted publishers, social media platforms, and sparked much debate within many industries, including PR. Across the board, steps are being taken to battle fake news. Facebook has hired a taskforce to confront the issue and has tweaked its newsfeed to ensure what it calls...