March 2017

The PR world is evolving – and part of this relates to the new skills required by PR practitioners to succeed in this competitive industry. However, one key requirement which has stood the test of time is the ability to present, and the ability to do it well. Whether it is face-to-face, over the phone, in front of clients or colleagues – it is as important now as it perhaps was a decade ago as a means to get a...

Another year, another Ad Week Europe. You know the drill by now, the best and brightest minds from the ad industry descend on London for four days of discussions, drinking and celeb spotting. Storytelling During a panel including Zenith UK and Starcom, it was noted that ad planning is currently suffering a drought of storytellers due to an emphasis on hiring tech and data-focused talent. Natalie Cummins, managing director at Zenith UK pointed out employees need to be more up to speed on...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...

This year’s Ad Week Europe started with a bang. During one of the first sessions on Monday morning on the Fast Company Stage, Google's EMEA President, Matt Brittin, and Unilever's CMO, Keith Wood, met to discuss how to build brands in an attention economy. Streaming it live from the comfort of my chair, I wasn't able to take in the atmosphere for myself but by firsthand accounts it was quite electric. With The Times's Alexi Mostrous (the journalist who lead the...

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...

  When Robert Kelly, Associate Professor of International Relations in the Political Science and Diplomacy Department of Pusan National University in Busan, Korea, was interrupted by his two cute young children bursting into his office and distracting him from a straight-laced live BBC interview on the impeachment of South Korean president Park Geun-hye, he had three choices: 1.       Carry on like his children did not exist in the hope they would simply vanish (which they basically did when his poor wife...

Advertising Week Europe (20-24 March) sees the great and good of the advertising industry descend on Piccadilly for a week of talks, drinking and self-promotion, creating huge opportunities for brands to stand out amongst their peers. However, in such a crowded environment it can be hard for a brand to gain share of voice.  Over four years, MWW has represented a number of clients at the show, and here are our top tips for how to win: Celebrity for celebrity’s sake Competition to fill...

In late February a now-deleted video went viral. A woman cycling east down Goodge Street is heckled by the lewd male drivers of a white van. The woman tells the men to stop but they escalate their harassment to the arch-stereotypical line of lazy misogynists: ‘you on your period’? The traffic lights change and they both cross Tottenham Court Road. Down Chenies Street, the van slows to a halt. The cyclist senses her opportunity: still on her bike, with feet on...

London, 2 March, 2017: MWWPR has been appointed by Primesight, one of the UK's leading out-of-home media owners, to promote its burgeoning portfolio and drive profile ahead of the LinkUK launch this summer. The appointment follows a competitive pitch process. Primesight joins MWWPR’s portfolio of media, marketing and ad tech clients, one of the leading of its kind in Europe, which includes the likes of Sky Media, News UK, AppNexus and Starcom. The campaign will see MWWPR working with Primesight on outreach...