May 2017

Saturday 3rd June will see Cardiff host its first ever UEFA Champions League final. Real Madrid and Juventus will battle it out in what is the showpiece and final game of the European football season. The fixture’s worldwide appeal and reach is phenomenal. A global television audience of 200million is expected, a figure which organisers say is double the size of American Football’s Super Bowl. Real Madrid are the reigning champions and they pocketed a cool €94 million in prize money alone...

In the face of technological and political upheaval, last week brands, agencies and media owners came together for Campaign’s annual conference, Media 360, down in Brighton. Under the theme ‘transform and unite’, key figures tackled some of the big issues facing the media industry and we thought it might be helpful to bring you up to speed on the latest discussions… Tackling uncertainty Brexit, Trump, brand safety, media transparency – it’s a challenging time for the media industry. In order to navigate...

Last week it was announced that Instagram and Snapchat were ranked the worst apps for children's mental health. Following Mental Health Awareness Week, there’s no wonder that social platforms such as Instagram are causing people to develop mental health issues. When you can filter, crop and completely alter your images to make them look as picture-perfect as possible it is of no surprise that people are going to start to feel that their lives, bodies, or even room decor are...

I had the pleasure of finding out last week that I had been included in PR Week’s prestigious ’30 Under 30’ list! This list recognises PR professionals all aged under 30, from a variety of agency and in-house roles and across different specialties, so it’s a huge honour to be included. Thanks so much to PR Week! My attention now turns to how to navigate the upcoming photo shoot for the magazine… For more information about the list, you can see the PR...