August 2017

Trust in brands: the ultimate in business security When President Trump announced to the world yesterday that he wants to ban Government agencies using Kaspersky products, there’s no doubt the Kasperksy PR team took a collective intake of breath. In the words of Eugene Kaspersky, the US government turned “their aggressive PR and Government campaign against my company.” This announcement follows news that Best Buy has withdrawn Kaspersky products from its shelves and no doubt, won’t help put any concerns about...

The Digital age, artificial intelligence, VR – now, if I’d had a pound for every time I’d heard these words I’d be sunbathing on a yacht, with champers in one hand while the other was getting a manicure, cruising through the south of France. Unfortunately, that’s not that case as more and more we see these terms as a part of our daily lives. We’re officially obsessed with technology and it's a notion that hasn’t gone unnoticed, as recently The...

  MWWPR recently researched into the power of the Corpsumer in America. Corpsumers were defined as customers who really care about the entire company. Its reputation, its values, and its leadership team, even more than they care about the products themselves. It is a big segment, estimated at around one third of Americans. That's a bigger segment than Millennials. And a recent study by the Reputation Institute revealed that Millennials buy into the company based on their perception of the enterprise, more than their...

Account Executive/ Senior Account Executive (London) Start date: ASAP Location: London MWWPR is looking for an account executive/senior account executive to support its growing practice in the London office in the heart of Soho. The successful candidate will be responsible for the day to day campaign implementation of some of our flagship accounts within the technology, media and telecommunications (TMT) sector. About us MWWPR is one of the top five independent PR agencies globally. It entered the UK market in 2013 through acquisition and has...

Following Ebay’s announcement last week on the launch of its new ‘image search’ function, it is clear we are all becoming increasingly visually-focused. This leads to my question: Is text going to become a thing of the past as we rely more on visual elements to communicate with each other and create shortcuts in day-to-day life? Last year, Snapchat, Instagram and YouTube were among the Top 10 most downloaded free iPhone Apps according to Apple. With all three of these relying on...