September 2017

Over the past few weeks here at MWWPR, I have been interviewing a number of wonderful candidates for a variety of junior roles, from internships to Senior Account Executives. With over 10 years in the PR game, there are often moments where I lose sight of what I enjoy most about the industry and the day-to-day work which comes with it. Being on the hiring side of the fence certainly reminds you of the wonderful reasons people are inspired to get...

When President Trump announced to the world yesterday that he wants to ban Government agencies using Kaspersky products, there’s no doubt the Kasperksy PR team took a collective intake of breath. In the words of Eugene Kaspersky, the US government turned “their aggressive PR and Government campaign against my company.” This announcement follows news that Best Buy has withdrawn Kaspersky products from its shelves and no doubt, won’t help put any concerns about international cyber security to rest amongst the...

This week, dmexco, the most important event for the global digital marketing community, is set to start. It’s where the leading thinkers from the marketing, media and technology fields come together to debate the latest trends and issues for the industry and what the future holds, including Twitter CEO Jack Dorsey, Facebook’s Sheryl Sandberg COO, Sir Martin Sorrell, CEO of WPP and Marc Pritchard, CBO at P&G. There are some high expectations for dmexco, so we’ve pulled together a few...

Highlights from MWW Talks - Standing Out from the Cybersecurity Crowd: Winning the Battle for Media Coverage in a Noisy Industry This Thursday (September 7th) MWW hosted a panel of tech journalists from a variety of publications for a round table discussion with PR and marketing specialists from leading cybersecurity companies about what it takes to stand out from the crowd IT security and get media coverage. The panel included Jasper Hamill, Online Technology Editor at The Sun, Dan Raywood, Contributing...

We went out as a company this week and hired a room in Lucky Voice to sing our hearts out. It was a great night filled with fancy dress, pizza, drink and a convincing Robbie Williams tribute act. It then got me thinking about how karaoke is similar to PR (stay with me) and what we can learn from letting our hair down with our colleagues.   Prioritise When you've got five minutes remaining in the karaoke booth it's important that you prioritise your final...

Last weekend saw Floyd Mayweather Jr. defeat Conor McGregor in a boxing match which has been one of the most talked-about and lucrative sporting events ever. The official figures are yet to be released, but it’s rumoured that the fight achieved 6.5 million pay-per-view buys in the US alone and that total revenues could exceed $700 million. One study has claimed that Mayweather made $59,347, and McGregor $17,804, per each second that elapsed during the bout.   On the night veteran Mayweather,...