October 2017

For the first time in a long time I don’t have a Halloween party to dress up for this year. While half of me is relieved that I don’t have to stand in a costume shop and decide if I want to be a sexy witch or a bumble-bee, paint my face green (cause I went for the sexy witch option obviously) only to find half of it on my pillow the next morning and leftover chocolate in strange places....

Last week, the MWWPR London team took a trip to Waterloo’s IMAX cinema to see Bladerunner 2049. It’s safe to say we enjoyed the film, albeit with a bit of silly behaviour and one member of staff spilling a large popcorn over the lady sitting in front of him. But, the futuristic film got me thinking. What with all the holograms, humanlike robots and voice activated tech - what does 2049 look like for brands? Voice technology is a topic we are...

Last week we saw the annual Brand Licensing Europe show take place at London Olympia. Over 7,500 people walked through the show, visiting exhibits from more than 280 brand owners. The event generated more than 2,700 posts on social media, with over 14.4 million potential impressions! It’s arguably the most colourful trade show out there – where else are you going to see the Teletubbies wandering around next to The Snowman? Social media reflected this, with more than 70% of the...

On Thursday we welcomed MWWPR Founder and CEO Michael Kempner to talk about The Past and Future of Trump’s America. Michael, a long-time Democratic fundraiser, started his career in politics and spent a decade running the office of a congressman. Over the years Michael has become friendly with both the Clintons and Obamas, and witnessed close-up the changing face of American politics. For those who missed this first-hand insight into how Michael believes Trump got elected, and what the immediate...