January 2018

This time a year ago (and when I was a student) I received an e-mail from the careers network at Birmingham University inviting me to attend a talk ‘Is PR right for you?’ led by an agency called MWWPR. I had considered PR as a post-graduate job and taking any excuse to escape the library (and the dreaded dissertation I was writing at time) I decided to indulge myself in an afternoon of all things PR. After the session, not only...

A recent article from PR Week suggests that despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce. Talk is cheap and has been over the last few years where various schemes have been launched by agencies and brands. The perception of the industry doesn’t appear to have changed and when we look at the overview of PR agencies in the UK, the red-brick, middle-class, white graduate...

If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such high-tech, state-of-the-art developments what could possibly go wrong? Sadly, tirelessly rehearsing and prepping the tech before any big reveal can never guarantee that you will avoid a mishap on the...