January 2018

If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such high-tech, state-of-the-art developments what could possibly go wrong? Sadly, tirelessly rehearsing and prepping the tech before any big reveal can never guarantee that you will avoid a mishap on the...