February 2018

Who wouldn’t want to make £1,000 for taking a picture and posting it on Instagram? I mean how difficult can it be – point, shoot, post… I was almost tempted to give up my day job myself (just kidding boss) … But speaking to Em Sheldon, blogger and influencer extraordinaire, made me understand just how difficult it is. This week the MWWPR team were privileged enough to have to have her come into our offices and give us an overview of...

It’s that time again when industry professionals near and far transform Fira Gran Via in Barcelona into the world’s largest mobile tech show, to showcase this year’s must-have mobile devices and demonstrate futuristic innovations.   To mark the start of some of the busiest weeks in mobile-land, MWWPR hosted a Mobile World Congress breakfast briefing with guest speakers Gemma Cook, Head of PR at HMD Global (Nokia Mobile), Alan Burkitt-Gray, Executive Editor of Capacity and Global Telecoms Business and Paddy Herridge, UK...

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...