March 2018

Facebook’s Cambridge Analytica crisis is continuing to generate steam as the story develops and more details of the furore arise. This has arguably been the biggest hit the social media giant has had in its 14-year existence, with advertisers like Mozilla and Sonos pulling spend and the rise of a #DeleteFacebook campaign online supported by the likes of Elon Musk and WhatsApp founder Brian Action.   When you look back at past crises that have failed in their initial responses to the...

As we grow our digital team here at MWWPR, a recent experience reminded me just how important it is for companies to invest in social and digital strategy. Twitter is a platform most use. Whether it’s a personal tweet declaring a new-found love for peanut butter, or how successful your morning run was, there’s something quite satisfying receiving the odd like or retweet by followers. In a matter of seconds, a tweet is typed and shared for the whole of the...

In the fourth of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Ruth Zohrer, Head of Connections Planning at Mindshare and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear views on why the agency business model needs to evolve to stay abreast with the needs of clients when it comes to programmatic, and why the blending of creativity and technology is a key theme at this...

In the third of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Julia Smith, Director of Communications EMEA at Impact and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear Rebecca's views on diversity at this year's event as well as Julia's thoughts on why the digital industry again has questions to answer on trust and transparency, and the impact of Facebook's latest data scandal. Click here to listen....

In the second of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Olly Lewis, Director of Digital Strategy at News UK and Helen Walledge, Head of Airport Sales at Primesight to discuss the key themes and talking points coming out of this week's event. Listen to find out why News UK has 'hit a tipping point when it comes to fighting the duopoly', hear Primesight debate whether OOH gets its fair share of voice at the event, and discover the Ad...

For AdWeek 2018 MWWPR is going to be producing a daily podcast covering the latest developments at the show and interviewing some of the key players in the industry   In the first of MWWPR’s Advertising Week Europe 2018 podcasts, MWWPR’s UK MD Paddy Herridge and podcast host John Reynolds discuss the themes and events of the coming week. What are the sessions that can’t be missed, who are the big names that are appearing on stage and what themes should we...

In case you’ve been hiding under a rock, Ad Week Europe is around the corner.   Got your tickets? Highlighted your must attend sessions yet?   Shhh…a little bird told me the Empire Presents slot on Monday is not one to be missed. I can’t say more but trust me - you want to be at this one. You heard it here first.   We’ve got tons of clients at the event and are celebrating them, and our industry, by raising a glass or three at...

Following our session with an influencer recently, who explained that amongst her poised photographs she enjoys sharing honest and natural content with her followers. I began to think about how much their world is on display to the public and wondered how they make the decision to keep certain things private. A family who know everything about being in the public eye and the centre of media attention are the Kardashians. Like them or loath them, they are arguably the most...

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt as a third-year undergraduate. So when I was invited to join the University of Leeds’ School of Media and Communications careers day to educate students about the world of PR,...