May 2018

As I left the office yesterday (10th May) evening, I spotted the hair dresser next door had completely revamped its shop window with a celebratory shrine of Prince Harry and Meghan Markle. Ah, the Great British spirit strikes again. Nothing shouts “jumping on the Royal Wedding bandwagon” more than this.  With just over a week to go until the big day, it’s interesting to look at the different creative and clever ways brands are taking advantage of the wedding of...

As every PR knows, a great newshook is a brilliant asset to any PR campaign. This doesn’t just apply to PRs though, marketers that deliver timely ads will create even more engaging ads. Last week, the UK (and the world) welcomed a brand new royal baby. Louis Arthur Charles, or by his full name His Royal Highness Prince Louis of Cambridge when he’s playing up, came into the world with as much fanfare and excitement as any baby in history has...