June 2018

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return to the stage garnered much of the headlines towards the end of the week However, as I reflect on my second trip to Cannes Lions, I find myself trying to explain...