September 2018

This week we released brand new research that looked at the phenomena of the CorpSumer. Whilst you may not have heard of a CorpSumer, it’s important you recognise the unique set of behaviours attributed to this group and its influence.   What is a CorpSumer?   Demographically speaking, CorpSumers have some very specific attributes. For instance, CorpSumers are more likely to be well-educated, be employed full-time, a high-earner in their age group and have children in their household. They are also more likely to...

93% of CorpSumers Expect Brands to Take a Stand on Social and Policy Matters   LONDON – 19 September 2018 – Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their value extends beyond their size and direct...

It’s time we all took stock and realised that summer is over. Whilst the UK may (or may not depending on whether you believe the weather forecast) still see some sun, it’s time to get out the Winter wardrobe. But before we fully commit ourselves to colder times we thought we should take one last look back at what we are calling ‘The Summer of the Second Screen’.   As a channel TV has the greatest reach and penetration of most ‘consumption’...

Whether your highlight was seeing Meghan Markle walking down the aisle, celebrating Pickford save penalties against Colombia, or reveling in the never-ending heatwave, summer ’18 will be one to remember. The opportunities for brands were endless, so here is a look back at the major collaborations and a look ahead at what’s to come: Royal Wedding – The whole world seemed glued to its screens as Meghan and Harry tied the knot. However, it was also the lead up to...