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In the second of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Olly Lewis, Director of Digital Strategy at News UK and Helen Walledge, Head of Airport Sales at Primesight to discuss the key themes and talking points coming out of this week’s event.

Listen to find out why News UK has ‘hit a tipping point when it comes to fighting the duopoly’, hear Primesight debate whether OOH gets its fair share of voice at the event, and discover the Ad Week ‘buzzword of the year’.

 

Click here to listen.

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