Author: MWW PR - London

This week we released brand new research that looked at the phenomena of the CorpSumer. Whilst you may not have heard of a CorpSumer, it’s important you recognise the unique set of behaviours attributed to this group and its influence.   What is a CorpSumer?   Demographically speaking, CorpSumers have some very specific attributes. For instance, CorpSumers are more likely to be well-educated, be employed full-time, a high-earner in their age group and have children in their household. They are also more likely to...

It’s time we all took stock and realised that summer is over. Whilst the UK may (or may not depending on whether you believe the weather forecast) still see some sun, it’s time to get out the Winter wardrobe. But before we fully commit ourselves to colder times we thought we should take one last look back at what we are calling ‘The Summer of the Second Screen’.   As a channel TV has the greatest reach and penetration of most ‘consumption’...

Whether your highlight was seeing Meghan Markle walking down the aisle, celebrating Pickford save penalties against Colombia, or reveling in the never-ending heatwave, summer ’18 will be one to remember. The opportunities for brands were endless, so here is a look back at the major collaborations and a look ahead at what’s to come: Royal Wedding – The whole world seemed glued to its screens as Meghan and Harry tied the knot. However, it was also the lead up to...

Research has found the sales, media and marketing (60%) professions are the sector most chained to their desks during the working day. It’s no surprise then that a job in public relations is the eighth most stressful job in the UK, according to CareersCast. So how do we tackle this? As someone who works out every morning before work, people often ask me, “How do you do it?” and maybe more frequently (and appropriately), “Are you mad?!” Maybe I am mad,...

Last weekend, I went to Brighton Pride for the first time. It lived up to the expectations in my head – oversized theatrics, great music and a fantastic atmosphere. Brands from Boohoo to Gatwick Airport joined in the official parade, showcasing their Pride ‘credentials’. Whilst it’s fantastic that brands do get involved, you often ask, “How much do they really care about the LGBT community? What are they doing as an organisation to be more inclusive?”. This is where a problem lies....

In order to discover which brand was the most successful in driving positive engagement on social media throughout Love Island 2018, we conducted research which tracked brands performance to see which brand mattered most. Introducing this year’s winner: Missguided.   Our Matter More Index ranked 12 brands associated with the show based on how their respective social posts performed in terms of reach, virality, passion, engagement, share-of-voice and sentiment. Official clothing partner Missguided topped the charts with over 36,000 Love Island related...

Every good story needs a hero, tension, suspense and a happy ending. What better example is there than Apple? Having launched over 40 years ago as a technology start up, Steve Jobs (enter hero), accelerated the company’s success during his reign, albeit with some bumps in the road throughout the journey. The company has teetered on the edge of bankruptcy, occasionally drowned in controversy, been marred by tragedy and multiple law suits (is that enough tension and suspense for you?). This week,...

The PR industry may well be perceived by the majority as an industry which is not shy of seeing staff enjoying life together outside of work. Afterwork drinks and lunching with close knit colleagues may well spring to mind, but it is rare that the full office will come out together for some much needed ‘out-of-office’ time. Now socialising should not be ‘forced’ upon anyone, but if you give the team the autonomy to organise a nice day out, then the...

England are producing some of the best football they have played in years and are demonstrating to everyone that they do have the professionalism and capability to go all the way to the final of the World Cup, even if Tuesday’s match was painfully tense to watch. The country as a whole, brands and players are all capitalising on the success from the past two weeks, so it begs the question: what could actually happen if football did come home? Viewing...

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return to the stage garnered much of the headlines towards the end of the week However, as I reflect on my second trip to Cannes Lions, I find myself trying to explain...