Author: MWW PR - London

If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such high-tech, state-of-the-art developments what could possibly go wrong? Sadly, tirelessly rehearsing and prepping the tech before any big reveal can never guarantee that you will avoid a mishap on the...

As Blue Planet II comes to an end and we say goodbye to cosy Sunday evenings at home watching baby turtles gently cruising through turquoise waters lapping against white-sanded shores, we can look back on this season and reflect. With David Attenborough’s soothing vocals narrating the hidden lives under the water, overlaid with Hans Zimmer’s atmospheric orchestra, it was like a mini-break, providing a comforting contrast to the snowy weather outside our windows. I may even re-watch season one. Upon...

Last week, the MWWTalks series continued with Campaign. Now entering its 50th year, Campaign provided insight into its success in 2017 and plans for the year ahead. The Campaign team turned out in force to present to a packed room of tech, publishing and marketing professionals. Gideon Spanier (Head of Media), Jess MacDermot (Business Director, Campaign UK and US), Rebecca Carles (Account Director) and Edward Craig (Head of Content Labs) all discussed what the changes at Campaign mean for PRs and...

In a world where we refer to our social channels before our friends, it is easy to believe we live within four walls of Facebook, Twitter and Instagram, and to post messages without thinking. Jack Maynard (axed from I’m a Celebrity), Stormzy and Zoella have been in the firing line in recent weeks, facing repercussions from tweets posted by their younger selves, some from up to eight years ago. More recently, the editor of the Gay Times has been sacked for...

I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute Halloween is over, the Virgo in me can’t wait to get stuck in. From making a gift list, a Christmas food list, a drinks list (yes, a drinks list) to...

With Bake Off making the big switch to Channel 4 this year, the nation waited with bated breath to see if the new series was going to be a high riser or a soggy bottom. Last week The Guardian revealed that Bake Off’s audience figures make it Channel 4’s biggest series since My Big Fat Gypsy Wedding with it generating an average of 6 million viewers a night. When it comes to TV, it really doesn’t get more British than...

For the first time in a long time I don’t have a Halloween party to dress up for this year. While half of me is relieved that I don’t have to stand in a costume shop and decide if I want to be a sexy witch or a bumble-bee, paint my face green (cause I went for the sexy witch option obviously) only to find half of it on my pillow the next morning and leftover chocolate in strange places....

Last week, the MWWPR London team took a trip to Waterloo’s IMAX cinema to see Bladerunner 2049. It’s safe to say we enjoyed the film, albeit with a bit of silly behaviour and one member of staff spilling a large popcorn over the lady sitting in front of him. But, the futuristic film got me thinking. What with all the holograms, humanlike robots and voice activated tech - what does 2049 look like for brands? Voice technology is a topic we are...

Last week we saw the annual Brand Licensing Europe show take place at London Olympia. Over 7,500 people walked through the show, visiting exhibits from more than 280 brand owners. The event generated more than 2,700 posts on social media, with over 14.4 million potential impressions! It’s arguably the most colourful trade show out there – where else are you going to see the Teletubbies wandering around next to The Snowman? Social media reflected this, with more than 70% of the...

On Thursday we welcomed MWWPR Founder and CEO Michael Kempner to talk about The Past and Future of Trump’s America. Michael, a long-time Democratic fundraiser, started his career in politics and spent a decade running the office of a congressman. Over the years Michael has become friendly with both the Clintons and Obamas, and witnessed close-up the changing face of American politics. For those who missed this first-hand insight into how Michael believes Trump got elected, and what the immediate...