Advertising

It’s time we all took stock and realised that summer is over. Whilst the UK may (or may not depending on whether you believe the weather forecast) still see some sun, it’s time to get out the Winter wardrobe. But before we fully commit ourselves to colder times we thought we should take one last look back at what we are calling ‘The Summer of the Second Screen’.   As a channel TV has the greatest reach and penetration of most ‘consumption’...

In order to discover which brand was the most successful in driving positive engagement on social media throughout Love Island 2018, we conducted research which tracked brands performance to see which brand mattered most. Introducing this year’s winner: Missguided.   Our Matter More Index ranked 12 brands associated with the show based on how their respective social posts performed in terms of reach, virality, passion, engagement, share-of-voice and sentiment. Official clothing partner Missguided topped the charts with over 36,000 Love Island related...

Facebook’s Cambridge Analytica crisis is continuing to generate steam as the story develops and more details of the furore arise. This has arguably been the biggest hit the social media giant has had in its 14-year existence, with advertisers like Mozilla and Sonos pulling spend and the rise of a #DeleteFacebook campaign online supported by the likes of Elon Musk and WhatsApp founder Brian Action.   When you look back at past crises that have failed in their initial responses to the...

In the fourth of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Ruth Zohrer, Head of Connections Planning at Mindshare and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear views on why the agency business model needs to evolve to stay abreast with the needs of clients when it comes to programmatic, and why the blending of creativity and technology is a key theme at this...

In the third of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Julia Smith, Director of Communications EMEA at Impact and Rebecca Blinston-Jones, Deputy Managing Director at MWWPR to discuss the key themes and talking points coming out of this week's event. Listen to hear Rebecca's views on diversity at this year's event as well as Julia's thoughts on why the digital industry again has questions to answer on trust and transparency, and the impact of Facebook's latest data scandal. Click here to listen....

In the second of MWWPR’s Advertising Week Europe 2018 podcasts, host John Reynolds is joined by Olly Lewis, Director of Digital Strategy at News UK and Helen Walledge, Head of Airport Sales at Primesight to discuss the key themes and talking points coming out of this week's event. Listen to find out why News UK has 'hit a tipping point when it comes to fighting the duopoly', hear Primesight debate whether OOH gets its fair share of voice at the event, and discover the Ad...

For AdWeek 2018 MWWPR is going to be producing a daily podcast covering the latest developments at the show and interviewing some of the key players in the industry   In the first of MWWPR’s Advertising Week Europe 2018 podcasts, MWWPR’s UK MD Paddy Herridge and podcast host John Reynolds discuss the themes and events of the coming week. What are the sessions that can’t be missed, who are the big names that are appearing on stage and what themes should we...

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...

I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute Halloween is over, the Virgo in me can’t wait to get stuck in. From making a gift list, a Christmas food list, a drinks list (yes, a drinks list) to...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...