Advertising

I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute Halloween is over, the Virgo in me can’t wait to get stuck in. From making a gift list, a Christmas food list, a drinks list (yes, a drinks list) to...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...

Another year, another Ad Week Europe. You know the drill by now, the best and brightest minds from the ad industry descend on London for four days of discussions, drinking and celeb spotting. Storytelling During a panel including Zenith UK and Starcom, it was noted that ad planning is currently suffering a drought of storytellers due to an emphasis on hiring tech and data-focused talent. Natalie Cummins, managing director at Zenith UK pointed out employees need to be more up to speed on...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...

This year’s Ad Week Europe started with a bang. During one of the first sessions on Monday morning on the Fast Company Stage, Google's EMEA President, Matt Brittin, and Unilever's CMO, Keith Wood, met to discuss how to build brands in an attention economy. Streaming it live from the comfort of my chair, I wasn't able to take in the atmosphere for myself but by firsthand accounts it was quite electric. With The Times's Alexi Mostrous (the journalist who lead the...

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...