Blog

Over the past few weeks here at MWWPR, I have been interviewing a number of wonderful candidates for a variety of junior roles, from internships to Senior Account Executives. With over 10 years in the PR game, there are often moments where I lose sight of what I enjoy most about the industry and the day-to-day work which comes with it. Being on the hiring side of the fence certainly reminds you of the wonderful reasons people are inspired to get...

Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry. Why consider a career in PR? I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and communication skills I gained during my three years at the University of Birmingham. I also enjoy working and interacting with others and I knew a career in PR would allow...

Saturday 3rd June will see Cardiff host its first ever UEFA Champions League final. Real Madrid and Juventus will battle it out in what is the showpiece and final game of the European football season. The fixture’s worldwide appeal and reach is phenomenal. A global television audience of 200million is expected, a figure which organisers say is double the size of American Football’s Super Bowl. Real Madrid are the reigning champions and they pocketed a cool €94 million in prize money alone...

In the face of technological and political upheaval, last week brands, agencies and media owners came together for Campaign’s annual conference, Media 360, down in Brighton. Under the theme ‘transform and unite’, key figures tackled some of the big issues facing the media industry and we thought it might be helpful to bring you up to speed on the latest discussions… Tackling uncertainty Brexit, Trump, brand safety, media transparency – it’s a challenging time for the media industry. In order to navigate...

I had the pleasure of finding out last week that I had been included in PR Week’s prestigious ’30 Under 30’ list! This list recognises PR professionals all aged under 30, from a variety of agency and in-house roles and across different specialties, so it’s a huge honour to be included. Thanks so much to PR Week! My attention now turns to how to navigate the upcoming photo shoot for the magazine… For more information about the list, you can see the PR...

This year’s Ad Week Europe started with a bang. During one of the first sessions on Monday morning on the Fast Company Stage, Google's EMEA President, Matt Brittin, and Unilever's CMO, Keith Wood, met to discuss how to build brands in an attention economy. Streaming it live from the comfort of my chair, I wasn't able to take in the atmosphere for myself but by firsthand accounts it was quite electric. With The Times's Alexi Mostrous (the journalist who lead the...

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...