Campaign

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...

Ah, the magic of the FA Cup. As Sutton United prepared to face Arsenal on Monday night, football fans everywhere were busy putting their money where their mouths were. Would the non-league side do the unthinkable and progress to the sixth round, knocking out Premier League side Arsenal along the way? Unfortunately, they didn’t, but following the lack of a giant killing there was another surprise story that has filled the headline gap. That was of course the eating of a...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right approach, however there are often wider industry issues that brands wish to address, but they hesitate to leverage the strength of consumer outreach - effectively the end-users that would be...