Communications

The PR industry may well be perceived by the majority as an industry which is not shy of seeing staff enjoying life together outside of work. Afterwork drinks and lunching with close knit colleagues may well spring to mind, but it is rare that the full office will come out together for some much needed ‘out-of-office’ time. Now socialising should not be ‘forced’ upon anyone, but if you give the team the autonomy to organise a nice day out, then the...

England are producing some of the best football they have played in years and are demonstrating to everyone that they do have the professionalism and capability to go all the way to the final of the World Cup, even if Tuesday’s match was painfully tense to watch. The country as a whole, brands and players are all capitalising on the success from the past two weeks, so it begs the question: what could actually happen if football did come home? Viewing...

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return to the stage garnered much of the headlines towards the end of the week However, as I reflect on my second trip to Cannes Lions, I find myself trying to explain...

As every PR knows, a great newshook is a brilliant asset to any PR campaign. This doesn’t just apply to PRs though, marketers that deliver timely ads will create even more engaging ads. Last week, the UK (and the world) welcomed a brand new royal baby. Louis Arthur Charles, or by his full name His Royal Highness Prince Louis of Cambridge when he’s playing up, came into the world with as much fanfare and excitement as any baby in history has...

Whether we like it or not, influencing plays a part in everyone’s lives. Despite the negative connotations associated with the word (think disingenuous shop salesman who pretends to be your best friend), influencing others should be seen positively. It can help you convince your partner where to go for dinner tonight, or even to persuade the kids to do their homework! However, it is in the context of the workplace in which I wanted to approach this topic, with inspiration coming...

Facebook’s Cambridge Analytica crisis is continuing to generate steam as the story develops and more details of the furore arise. This has arguably been the biggest hit the social media giant has had in its 14-year existence, with advertisers like Mozilla and Sonos pulling spend and the rise of a #DeleteFacebook campaign online supported by the likes of Elon Musk and WhatsApp founder Brian Action.   When you look back at past crises that have failed in their initial responses to the...

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt as a third-year undergraduate. So when I was invited to join the University of Leeds’ School of Media and Communications careers day to educate students about the world of PR,...

It’s that time again when industry professionals near and far transform Fira Gran Via in Barcelona into the world’s largest mobile tech show, to showcase this year’s must-have mobile devices and demonstrate futuristic innovations.   To mark the start of some of the busiest weeks in mobile-land, MWWPR hosted a Mobile World Congress breakfast briefing with guest speakers Gemma Cook, Head of PR at HMD Global (Nokia Mobile), Alan Burkitt-Gray, Executive Editor of Capacity and Global Telecoms Business and Paddy Herridge, UK...

A recent article from PR Week suggests that despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce. Talk is cheap and has been over the last few years where various schemes have been launched by agencies and brands. The perception of the industry doesn’t appear to have changed and when we look at the overview of PR agencies in the UK, the red-brick, middle-class, white graduate...

If you’re in tech PR, it’s likely that you’ve been in a CES bubble for the last few months, planning for the world’s largest tech show. Amongst the innovation this year were super-sized TVs, voice assistant updates and a tribe of robots including pole-dancing bots, robodogs and AI. When demonstrating such high-tech, state-of-the-art developments what could possibly go wrong? Sadly, tirelessly rehearsing and prepping the tech before any big reveal can never guarantee that you will avoid a mishap on the...