Communications

I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute Halloween is over, the Virgo in me can’t wait to get stuck in. From making a gift list, a Christmas food list, a drinks list (yes, a drinks list) to...

Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry. Why consider a career in PR? I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and communication skills I gained during my three years at the University of Birmingham. I also enjoy working and interacting with others and I knew a career in PR would allow...

I had the pleasure of finding out last week that I had been included in PR Week’s prestigious ’30 Under 30’ list! This list recognises PR professionals all aged under 30, from a variety of agency and in-house roles and across different specialties, so it’s a huge honour to be included. Thanks so much to PR Week! My attention now turns to how to navigate the upcoming photo shoot for the magazine… For more information about the list, you can see the PR...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...

This year’s Ad Week Europe started with a bang. During one of the first sessions on Monday morning on the Fast Company Stage, Google's EMEA President, Matt Brittin, and Unilever's CMO, Keith Wood, met to discuss how to build brands in an attention economy. Streaming it live from the comfort of my chair, I wasn't able to take in the atmosphere for myself but by firsthand accounts it was quite electric. With The Times's Alexi Mostrous (the journalist who lead the...

Ah, the magic of the FA Cup. As Sutton United prepared to face Arsenal on Monday night, football fans everywhere were busy putting their money where their mouths were. Would the non-league side do the unthinkable and progress to the sixth round, knocking out Premier League side Arsenal along the way? Unfortunately, they didn’t, but following the lack of a giant killing there was another surprise story that has filled the headline gap. That was of course the eating of a...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right approach, however there are often wider industry issues that brands wish to address, but they hesitate to leverage the strength of consumer outreach - effectively the end-users that would be...

Last February, Google announced that it would begin blocking results across all of its domains when a search takes place within Europe, in an extension of how it implemented the “right to be forgotten” ruling. The controversial move lets individuals and businesses remove their personal data from Google listings, if they can prove that articles are based on outdated or irrelevant information. Searches, however, outside Europe using the US domain will not be altered. Whilst this was heralded as a key piece...

Much has already been written about the UK’s decision to leave the EU and we are going to continue to see a lot more published over the next days and weeks. Newspapers are full of op-eds, and social media is awash with an array of passionate comments. It hasn’t taken long for the blame-game to begin. While the likes of Damon Albarn proclaimed that “democracy has failed us”, it is safe to say that the PR messages from the Remain camp...