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I’ll be the first to admit it. I use the ‘C’ word rather flippantly and without remorse. Once November is here I think it’s a goer. No I’m not a gutter mouth, I’m talking about Christmas. I’m a total sucker for the consumerism that is the modern Christmas experience and the minute Halloween is over, the Virgo in me can’t wait to get stuck in. From making a gift list, a Christmas food list, a drinks list (yes, a drinks list) to...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...

This year’s Ad Week Europe started with a bang. During one of the first sessions on Monday morning on the Fast Company Stage, Google's EMEA President, Matt Brittin, and Unilever's CMO, Keith Wood, met to discuss how to build brands in an attention economy. Streaming it live from the comfort of my chair, I wasn't able to take in the atmosphere for myself but by firsthand accounts it was quite electric. With The Times's Alexi Mostrous (the journalist who lead the...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right approach, however there are often wider industry issues that brands wish to address, but they hesitate to leverage the strength of consumer outreach - effectively the end-users that would be...

Last February, Google announced that it would begin blocking results across all of its domains when a search takes place within Europe, in an extension of how it implemented the “right to be forgotten” ruling. The controversial move lets individuals and businesses remove their personal data from Google listings, if they can prove that articles are based on outdated or irrelevant information. Searches, however, outside Europe using the US domain will not be altered. Whilst this was heralded as a key piece...

Diversity in the workplace is a serious issue within the UK right now. A lack of BAME candidates in particular is something which the PR industry should take into account – and ultimately address. Within the PR industry, there are fewer organisations better than The Taylor Bennett Foundation to address this issue. The Taylor Bennett Foundation’s award-winning work-based PR training programme exists to encourage BAME graduates to pursue a career in communications. Here at MWW London we offered up our time...

Pete Moorey, Head of Campaigns and Neil Henderson, Head of News Content at consumer choice magazine Which? joined communications and marketing managers from some of the UK’s leading brands at MWW UK’s London office to talk about how brands can work with Which? to champion and support consumers. Key takeaways from the event include: Print media is not doomed. Despite the recent loss of The Independent’s print paper, a number of print publications are succeeding – including Which? who have over...