Corpsumer

93% of CorpSumers Expect Brands to Take a Stand on Social and Policy Matters   LONDON – 19 September 2018 – Commissioned by MWWPR and conducted by Wakefield Research, a recent study unveiled today has identified that 24% of the UK population believe that a company’s values, actions, and corporate reputation are just as important as its product attributes and features. Dubbed the CorpSumer, this growing and powerful segment are valued for their loyalty, but their value extends beyond their size and direct...