Industry

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town. This growth in social media has changed the way consumers think about brands and their messages. Today 92% of consumers trust an influencer more than an advertisement or...

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return to the stage garnered much of the headlines towards the end of the week However, as I reflect on my second trip to Cannes Lions, I find myself trying to explain...

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt as a third-year undergraduate. So when I was invited to join the University of Leeds’ School of Media and Communications careers day to educate students about the world of PR,...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...