Media

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...

It’s a common misconception that corporate, technically complex issues will only resonate with a B2B audience so a number of brands set themselves up to fail from the start. Of course, when it comes to an ultra-niche corporate tax issue or similar, targeting a mass consumer audience isn’t the right approach, however there are often wider industry issues that brands wish to address, but they hesitate to leverage the strength of consumer outreach - effectively the end-users that would be...

Earlier this week it was announced that tennis superstar, Maria Sharapova, would be banned from tennis for two years after being tested positive for a banned substance, meldonium, at the Australian Open in January this year. According to Forbes, Sharapova’s career earnings exceed $20m, the majority of which are from endorsements. So where does this leave her? Interestingly, many brands are sticking by the star. On Wednesday, Nike lifted the suspension it had placed on its relationship citing ‘Maria has always...