Media

As every PR knows, a great newshook is a brilliant asset to any PR campaign. This doesn’t just apply to PRs though, marketers that deliver timely ads will create even more engaging ads. Last week, the UK (and the world) welcomed a brand new royal baby. Louis Arthur Charles, or by his full name His Royal Highness Prince Louis of Cambridge when he’s playing up, came into the world with as much fanfare and excitement as any baby in history has...

Whether we like it or not, influencing plays a part in everyone’s lives. Despite the negative connotations associated with the word (think disingenuous shop salesman who pretends to be your best friend), influencing others should be seen positively. It can help you convince your partner where to go for dinner tonight, or even to persuade the kids to do their homework! However, it is in the context of the workplace in which I wanted to approach this topic, with inspiration coming...

As you can imagine, there has been a lot of noise this week following the UK filing deadline (4 April) for companies to reveal their gender pay gap. For many employers this marks the first time these figures have been laid bare for the world to see… undoubtedly a nerve-wracking moment for most employers. It’s been described as a ‘monumental’ revolution. Organisations have revealed the average hourly earnings of men and women, bonus gaps and the percentage of women at different...

For AdWeek 2018 MWWPR is going to be producing a daily podcast covering the latest developments at the show and interviewing some of the key players in the industry   In the first of MWWPR’s Advertising Week Europe 2018 podcasts, MWWPR’s UK MD Paddy Herridge and podcast host John Reynolds discuss the themes and events of the coming week. What are the sessions that can’t be missed, who are the big names that are appearing on stage and what themes should we...

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt as a third-year undergraduate. So when I was invited to join the University of Leeds’ School of Media and Communications careers day to educate students about the world of PR,...

It’s that time again when industry professionals near and far transform Fira Gran Via in Barcelona into the world’s largest mobile tech show, to showcase this year’s must-have mobile devices and demonstrate futuristic innovations.   To mark the start of some of the busiest weeks in mobile-land, MWWPR hosted a Mobile World Congress breakfast briefing with guest speakers Gemma Cook, Head of PR at HMD Global (Nokia Mobile), Alan Burkitt-Gray, Executive Editor of Capacity and Global Telecoms Business and Paddy Herridge, UK...

Voice technology is fast becoming a part of our everyday lives. What was once only imaginable in movies like Her, Iron Man and Star Wars is fast becoming reality. In fact, according to Google, 20% of mobile searches on Android are done through voice and Comscore forecasts 50% of all searches will be done through voice by 2020. This trend has been perpetuated by players like Amazon and Google who have launched devices dedicated specifically to voice. So how do marketers...

Data is always a hot topic at Ad Week and this year was no different. In particular our client, global analytics tech company Media iQ, drilled down to the nitty gritty for panel discussions around data in planning, cookies and business transformation. As experts in the field, they made for interesting sessions. Here are the highlights:   Planning in the programmatic age A key issue that was raised around planning was a worrying lack of talent. Creativity vs. tech created a heated debate...

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...