Newsroom

Advertising Week Europe was lucky enough to be treated to an entertaining interview with the great Chris Eubank on Tuesday, thanks to Primesight and its MD Matt Teeman. So, in addition to a ‘how-to-box’ refresher, what can we take in terms of how to make an impression? “What you don’t embrace ends up slapping you in the face” Wise words, and certainly something the media and advertising industry needs to consider. Be that changing media consumption habits or the dominance of social...

Bauer Media has appointed Nicola Bates as Managing Director of a newly-created Hobbies portfolio. This brings together a wide variety of titles; Country Walking, Trail magazine, Trail Running, Bird Watching, Digital Photo and Practical Photography, Steam Railway and Model Rail, Your Horse, Practical Fishkeeping and Pet Product Marketing and their brand extensions, including the Your Horse Live event. Nicola has previously worked in marketing and circulation roles and as a publisher for Dennis publishing in London, during which time she successfully...

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Taking place on November 22, The CMA International Content Marketing Awards will now honour ten brand new categories: Best Use of Social, Best Real-Time Activation, Best FMCG, Best Distribution Strategy, Best Use of...

Liz Martin to join Senior Advertising Leadership team  Bauer Media has announced that Liz Martin will be joining the advertising team as Commercial Marketing Director, working across its multi-platform portfolio of influential media brands. Liz will be responsible for developing the commercial marketing strategy, using her extensive content, research and product knowledge to bring to life its brands and audiences. Currently Publisher on Bauer Media’s music, film and maturity markets, she has been instrumental in recent innovations such as the launch of...

Expanded content studio combines the power of Bloomberg's data, technology and storytelling to deliver enriched content solutions for advertisers Bloomberg Media's Global Chief Revenue and Client Partnerships Officer Paul Caine announced the formation of Kinection, the company's newly imagined and expanded custom content studio. Built by a global, award-winning, multi-platform team of journalists, creatives, and data scientists, and powered by Bloomberg's research division Bloomberg Intelligence, Kinection brings the connection of storytelling, the power of technology and the influence of data to...

Diversity in the workplace is a serious issue within the UK right now. A lack of BAME candidates in particular is something which the PR industry should take into account – and ultimately address. Within the PR industry, there are fewer organisations better than The Taylor Bennett Foundation to address this issue. The Taylor Bennett Foundation’s award-winning work-based PR training programme exists to encourage BAME graduates to pursue a career in communications. Here at MWW London we offered up our time...

Archant launch Pink ‘Un Magazine for local sports fans Archant has expanded its media portfolio with the launch of the Pink ‘Un Magazine – a new regional sports magazine. This follows the success of the heritage brand The Pink ‘Un – which currently exists as a weekly newspaper supplement in the Eastern Daily Press and online. The first issue will be available on April 23 and launch advertisers include Norwich International Airport, regional motor dealer Holden and construction specialists Ovamill. The Pink...

Bauer Media has announced a new campaign with NOW TV, the on-demand TV and movies provider. Starting this week, the three-month campaign will place NOW TV at the heart of the entertainment world via multiplatform activity across Bauer Media’s Magic and heat brands. The campaign includes a partnership with Magic’s ‘Drivetime with Richard Allinson’ (Monday – Friday, 4.30pm – 7.30pm). This will focus on the Entertainment Hub and Green Room, which sit at the heart of the Bauer Media portfolio, capturing and...

Steve Anglesey to accelerate Archant’s digital content plans Archant has appointed Steve Anglesey to the newly created position of Group Digital Content Director, to lead the digital content strategy across its full portfolio of newspapers, magazines, websites, apps and TV. Steve will be responsible for the accelerated delivery of Archant’s digital content across the privately-owned media group, which owns more than 130 brands across the UK. He will report into Matt Kelly, who joined Archant as Chief Content Officer in November last...