Public Relations

Last week, I just happened to stumble across a YouTube video from the female entrepreneur and motivational speaker, Mel Robbins. I had heard of her previously, and even seen some of her videos, but the sheer simplicity of this one just took me by surprise. The video is addressed to women but has equal relevance to all genders – and actually – all industries. Yet in the PR industry, and throughout my career (even now), I still tend to make this...

Social media continues to proliferate our everyday lives and unsurprisingly it has changed the brand-consumer dynamic for the long-term. For consumers, Instagram and Twitter are increasingly seen as primary sources for lifestyle inspiration - whether that’s picking up the latest handbag, finding new music, hot travel destinations or the best restaurants in town. This growth in social media has changed the way consumers think about brands and their messages. Today 92% of consumers trust an influencer more than an advertisement or...

On Tuesday 9th October MWWPR hosted an event to motivate and educate likeminded women in travel. An evening of cocktails and canapes was hosted at our London office in association with Hilton and Women in Travel CIC. The event welcomed women in the travel sector and provided an opportunity for networking, inspiration and learning. It also set the scene ahead of the Turning Your Travel Passion Into Profit event. Andrea Richardson, Director, Multicultural & Diversity Engagement, Global Responsibility-Global Corporate Affairs at Hilton...

Research has found the sales, media and marketing (60%) professions are the sector most chained to their desks during the working day. It’s no surprise then that a job in public relations is the eighth most stressful job in the UK, according to CareersCast. So how do we tackle this? As someone who works out every morning before work, people often ask me, “How do you do it?” and maybe more frequently (and appropriately), “Are you mad?!” Maybe I am mad,...

The PR industry may well be perceived by the majority as an industry which is not shy of seeing staff enjoying life together outside of work. Afterwork drinks and lunching with close knit colleagues may well spring to mind, but it is rare that the full office will come out together for some much needed ‘out-of-office’ time. Now socialising should not be ‘forced’ upon anyone, but if you give the team the autonomy to organise a nice day out, then the...

England are producing some of the best football they have played in years and are demonstrating to everyone that they do have the professionalism and capability to go all the way to the final of the World Cup, even if Tuesday’s match was painfully tense to watch. The country as a whole, brands and players are all capitalising on the success from the past two weeks, so it begs the question: what could actually happen if football did come home? Viewing...

Cannes Lions 2018 is over. The key trends and news of the week were: A return to the festival’s creative roots Less yachts and no Snapchat ferris wheel - ad tech and duopoly players had reigned it in for this year Martin Sorrell is not going quietly - his return to the stage garnered much of the headlines towards the end of the week However, as I reflect on my second trip to Cannes Lions, I find myself trying to explain...

As every PR knows, a great newshook is a brilliant asset to any PR campaign. This doesn’t just apply to PRs though, marketers that deliver timely ads will create even more engaging ads. Last week, the UK (and the world) welcomed a brand new royal baby. Louis Arthur Charles, or by his full name His Royal Highness Prince Louis of Cambridge when he’s playing up, came into the world with as much fanfare and excitement as any baby in history has...

Whether we like it or not, influencing plays a part in everyone’s lives. Despite the negative connotations associated with the word (think disingenuous shop salesman who pretends to be your best friend), influencing others should be seen positively. It can help you convince your partner where to go for dinner tonight, or even to persuade the kids to do their homework! However, it is in the context of the workplace in which I wanted to approach this topic, with inspiration coming...

The media would agree that for the technology super powers, an audience with Congress is a rite of passage. You haven’t quite ‘made it’ until you’ve been invited to sit opposite US Government for public scrutiny.   Facebook’s Mark Zuckerberg’s appearance in Congress was nearly 20 years to the date after Bill Gates received his grilling on whether Microsoft was creating a monopoly. Apple’s CEO Tim Cook has also appeared at both House and Senate for antitrust, human rights and tax issues....