Public Relations

It’s that time again when industry professionals near and far transform Fira Gran Via in Barcelona into the world’s largest mobile tech show, to showcase this year’s must-have mobile devices and demonstrate futuristic innovations.   To mark the start of some of the busiest weeks in mobile-land, MWWPR hosted a Mobile World Congress breakfast briefing with guest speakers Gemma Cook, Head of PR at HMD Global (Nokia Mobile), Alan Burkitt-Gray, Executive Editor of Capacity and Global Telecoms Business and Paddy Herridge, UK...

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...

A recent article from PR Week suggests that despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce. Talk is cheap and has been over the last few years where various schemes have been launched by agencies and brands. The perception of the industry doesn’t appear to have changed and when we look at the overview of PR agencies in the UK, the red-brick, middle-class, white graduate...