Social

In order to discover which brand was the most successful in driving positive engagement on social media throughout Love Island 2018, we conducted research which tracked brands performance to see which brand mattered most. Introducing this year’s winner: Missguided.   Our Matter More Index ranked 12 brands associated with the show based on how their respective social posts performed in terms of reach, virality, passion, engagement, share-of-voice and sentiment. Official clothing partner Missguided topped the charts with over 36,000 Love Island related...

The media would agree that for the technology super powers, an audience with Congress is a rite of passage. You haven’t quite ‘made it’ until you’ve been invited to sit opposite US Government for public scrutiny.   Facebook’s Mark Zuckerberg’s appearance in Congress was nearly 20 years to the date after Bill Gates received his grilling on whether Microsoft was creating a monopoly. Apple’s CEO Tim Cook has also appeared at both House and Senate for antitrust, human rights and tax issues....

As we grow our digital team here at MWWPR, a recent experience reminded me just how important it is for companies to invest in social and digital strategy. Twitter is a platform most use. Whether it’s a personal tweet declaring a new-found love for peanut butter, or how successful your morning run was, there’s something quite satisfying receiving the odd like or retweet by followers. In a matter of seconds, a tweet is typed and shared for the whole of the...

In case you’ve been hiding under a rock, Ad Week Europe is around the corner.   Got your tickets? Highlighted your must attend sessions yet?   Shhh…a little bird told me the Empire Presents slot on Monday is not one to be missed. I can’t say more but trust me - you want to be at this one. You heard it here first.   We’ve got tons of clients at the event and are celebrating them, and our industry, by raising a glass or three at...

Who wouldn’t want to make £1,000 for taking a picture and posting it on Instagram? I mean how difficult can it be – point, shoot, post… I was almost tempted to give up my day job myself (just kidding boss) … But speaking to Em Sheldon, blogger and influencer extraordinaire, made me understand just how difficult it is. This week the MWWPR team were privileged enough to have to have her come into our offices and give us an overview of...