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Whether your highlight was seeing Meghan Markle walking down the aisle, celebrating Pickford save penalties against Colombia, or reveling in the never-ending heatwave, summer ’18 will be one to remember. The opportunities for brands were endless, so here is a look back at the major collaborations and a look ahead at what’s to come: Royal Wedding – The whole world seemed glued to its screens as Meghan and Harry tied the knot. However, it was also the lead up to...

Last weekend, I went to Brighton Pride for the first time. It lived up to the expectations in my head – oversized theatrics, great music and a fantastic atmosphere. Brands from Boohoo to Gatwick Airport joined in the official parade, showcasing their Pride ‘credentials’. Whilst it’s fantastic that brands do get involved, you often ask, “How much do they really care about the LGBT community? What are they doing as an organisation to be more inclusive?”. This is where a problem lies....

Every good story needs a hero, tension, suspense and a happy ending. What better example is there than Apple? Having launched over 40 years ago as a technology start up, Steve Jobs (enter hero), accelerated the company’s success during his reign, albeit with some bumps in the road throughout the journey. The company has teetered on the edge of bankruptcy, occasionally drowned in controversy, been marred by tragedy and multiple law suits (is that enough tension and suspense for you?). This week,...

As I left the office yesterday (10th May) evening, I spotted the hair dresser next door had completely revamped its shop window with a celebratory shrine of Prince Harry and Meghan Markle. Ah, the Great British spirit strikes again. Nothing shouts “jumping on the Royal Wedding bandwagon” more than this.  With just over a week to go until the big day, it’s interesting to look at the different creative and clever ways brands are taking advantage of the wedding of...

Following our session with an influencer recently, who explained that amongst her poised photographs she enjoys sharing honest and natural content with her followers. I began to think about how much their world is on display to the public and wondered how they make the decision to keep certain things private. A family who know everything about being in the public eye and the centre of media attention are the Kardashians. Like them or loath them, they are arguably the most...

Who wouldn’t want to make £1,000 for taking a picture and posting it on Instagram? I mean how difficult can it be – point, shoot, post… I was almost tempted to give up my day job myself (just kidding boss) … But speaking to Em Sheldon, blogger and influencer extraordinaire, made me understand just how difficult it is. This week the MWWPR team were privileged enough to have to have her come into our offices and give us an overview of...

This time a year ago (and when I was a student) I received an e-mail from the careers network at Birmingham University inviting me to attend a talk ‘Is PR right for you?’ led by an agency called MWWPR. I had considered PR as a post-graduate job and taking any excuse to escape the library (and the dreaded dissertation I was writing at time) I decided to indulge myself in an afternoon of all things PR. After the session, not only...

As Blue Planet II comes to an end and we say goodbye to cosy Sunday evenings at home watching baby turtles gently cruising through turquoise waters lapping against white-sanded shores, we can look back on this season and reflect. With David Attenborough’s soothing vocals narrating the hidden lives under the water, overlaid with Hans Zimmer’s atmospheric orchestra, it was like a mini-break, providing a comforting contrast to the snowy weather outside our windows. I may even re-watch season one. Upon...

Last week, the MWWTalks series continued with Campaign. Now entering its 50th year, Campaign provided insight into its success in 2017 and plans for the year ahead. The Campaign team turned out in force to present to a packed room of tech, publishing and marketing professionals. Gideon Spanier (Head of Media), Jess MacDermot (Business Director, Campaign UK and US), Rebecca Carles (Account Director) and Edward Craig (Head of Content Labs) all discussed what the changes at Campaign mean for PRs and...

In a world where we refer to our social channels before our friends, it is easy to believe we live within four walls of Facebook, Twitter and Instagram, and to post messages without thinking. Jack Maynard (axed from I’m a Celebrity), Stormzy and Zoella have been in the firing line in recent weeks, facing repercussions from tweets posted by their younger selves, some from up to eight years ago. More recently, the editor of the Gay Times has been sacked for...