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Last week, the MWWTalks series continued with Campaign. Now entering its 50th year, Campaign provided insight into its success in 2017 and plans for the year ahead. The Campaign team turned out in force to present to a packed room of tech, publishing and marketing professionals. Gideon Spanier (Head of Media), Jess MacDermot (Business Director, Campaign UK and US), Rebecca Carles (Account Director) and Edward Craig (Head of Content Labs) all discussed what the changes at Campaign mean for PRs and...

In a world where we refer to our social channels before our friends, it is easy to believe we live within four walls of Facebook, Twitter and Instagram, and to post messages without thinking. Jack Maynard (axed from I’m a Celebrity), Stormzy and Zoella have been in the firing line in recent weeks, facing repercussions from tweets posted by their younger selves, some from up to eight years ago. More recently, the editor of the Gay Times has been sacked for...

With Bake Off making the big switch to Channel 4 this year, the nation waited with bated breath to see if the new series was going to be a high riser or a soggy bottom. Last week The Guardian revealed that Bake Off’s audience figures make it Channel 4’s biggest series since My Big Fat Gypsy Wedding with it generating an average of 6 million viewers a night. When it comes to TV, it really doesn’t get more British than...

For the first time in a long time I don’t have a Halloween party to dress up for this year. While half of me is relieved that I don’t have to stand in a costume shop and decide if I want to be a sexy witch or a bumble-bee, paint my face green (cause I went for the sexy witch option obviously) only to find half of it on my pillow the next morning and leftover chocolate in strange places....

Last week, the MWWPR London team took a trip to Waterloo’s IMAX cinema to see Bladerunner 2049. It’s safe to say we enjoyed the film, albeit with a bit of silly behaviour and one member of staff spilling a large popcorn over the lady sitting in front of him. But, the futuristic film got me thinking. What with all the holograms, humanlike robots and voice activated tech - what does 2049 look like for brands? Voice technology is a topic we are...

Last week we saw the annual Brand Licensing Europe show take place at London Olympia. Over 7,500 people walked through the show, visiting exhibits from more than 280 brand owners. The event generated more than 2,700 posts on social media, with over 14.4 million potential impressions! It’s arguably the most colourful trade show out there – where else are you going to see the Teletubbies wandering around next to The Snowman? Social media reflected this, with more than 70% of the...

On Thursday we welcomed MWWPR Founder and CEO Michael Kempner to talk about The Past and Future of Trump’s America. Michael, a long-time Democratic fundraiser, started his career in politics and spent a decade running the office of a congressman. Over the years Michael has become friendly with both the Clintons and Obamas, and witnessed close-up the changing face of American politics. For those who missed this first-hand insight into how Michael believes Trump got elected, and what the immediate...

When President Trump announced to the world yesterday that he wants to ban Government agencies using Kaspersky products, there’s no doubt the Kasperksy PR team took a collective intake of breath. In the words of Eugene Kaspersky, the US government turned “their aggressive PR and Government campaign against my company.” This announcement follows news that Best Buy has withdrawn Kaspersky products from its shelves and no doubt, won’t help put any concerns about international cyber security to rest amongst the...

This week, dmexco, the most important event for the global digital marketing community, is set to start. It’s where the leading thinkers from the marketing, media and technology fields come together to debate the latest trends and issues for the industry and what the future holds, including Twitter CEO Jack Dorsey, Facebook’s Sheryl Sandberg COO, Sir Martin Sorrell, CEO of WPP and Marc Pritchard, CBO at P&G. There are some high expectations for dmexco, so we’ve pulled together a few...