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Much has already been written about the UK’s decision to leave the EU and we are going to continue to see a lot more published over the next days and weeks. Newspapers are full of op-eds, and social media is awash with an array of passionate comments.

It hasn’t taken long for the blame-game to begin. While the likes of Damon Albarn proclaimed that “democracy has failed us”, it is safe to say that the PR messages from the Remain camp seemingly failed to convince the majority of the electorate.

The “don’t risk it” economic arguments of the Remain camp, faltered when pitted against the rallying cries of Leave team’s “take back control” message.

Whether Remain’s messaging lacked clarity of purpose or failed to target the right demographic is unclear at this stage.

Polls show the UK’s decision to leave the EU was largely driven by the over 50s and by those from outside London, Scotland and Northern Ireland.

The Remain camp is now surely asking itself:

  • Should they have spent more time appealing to the silver vote?
  • Should they have concentrated more energy outside of London?
  • Should they have gone beyond the economic arguments and more effectively tackled the immigration argument?

What is clear is that we are now in unknown waters.

Whichever way you slice it, the UK now stands either on the precipice of implosion or has been granted a clean state to re-write the last forty years and renew its terms of engagement with Europe.

While the political backroom dealings are already well underway, it is imperative that the message communicated to the nation by Cameron’s successor fulfils two crucial criteria. Firstly, it needs to heal the divisive wounds caused by a bitter campaign and secondly, it needs to rouse the country into facing its future head-on and in an optimistic fashion.

Brexit has happened. The true test is how we deal with the ramifications.

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