Archant launch Pink ‘Un Magazine for local sports fans
Archant has expanded its media portfolio with the launch of the Pink ‘Un Magazine – a new regional sports magazine. This follows the success of the heritage brand The Pink ‘Un – which currently exists as a weekly newspaper supplement in the Eastern Daily Press and online.
The first issue will be available on April 23 and launch advertisers include Norwich International Airport, regional motor dealer Holden and construction specialists Ovamill.
The Pink ‘Un Magazine is a punchy new title for Norwich sports fans to reflect the true voice of the local sporting community. The magazine launch comes off the back of the success of The Pink ‘Un – a dedicated football supplement and online product focusing on news and match reports. It is currently enjoyed online by over 140,000 loyal fans, generating over 2.5 million page views monthly.
The Pink ‘Un Magazine will feature behind the scenes sporting content, local profiles and opinions to offer a richer 360 degree look at regional sports across Norwich.
Matt Kelly, Chief Content Officer, Archant said: “We’re incredibly pleased to be extending the success of the Pink Un’ to the Pink ‘Un Magazine. It’s this potent mix of unique news and opinion that will keep the local community interested in sports coming back for more. We want to reflect their passion and the power of the tight-knit community in the magazine content.”
Issue one highlights include features on Norwich City’s survival guide as the team face a battle for their Premiership place, a fans-eye guide to Euro2016 and analysis on Leicester City’s season. It will also include a round-up of grassroots action and some of the best football nostalgia in East Anglia.
Craig Nayman, Chief Commercial Officer, Archant: “Launching a new magazine directed completely at a community of sports fanatics offers commercial partners the chance to target a passionate and engaged audience who belong to a group of interest. The advantage of this is then being able to match our sporting content that audiences interact with to local and national advertiser messaging.”
6,000 copies of The Pink ‘Un Magazine go on sale at over 1,400 outlets throughout the region today, all supported by a marketing campaign across Archant’s 20-strong Norfolk news brands, including Britain’s best selling regional morning daily, the Eastern Daily Press and local TV channel Mustard TV. The magazine will initially be quarterly but this will be reviewed at the beginning of the new season.