Expanded content studio combines the power of Bloomberg’s data, technology and storytelling to deliver enriched content solutions for advertisers
Bloomberg Media’s Global Chief Revenue and Client Partnerships Officer Paul Caine announced the formation of Kinection, the company’s newly imagined and expanded custom content studio. Built by a global, award-winning, multi-platform team of journalists, creatives, and data scientists, and powered by Bloomberg’s research division Bloomberg Intelligence, Kinection brings the connection of storytelling, the power of technology and the influence of data to partner messaging.
Leveraging Bloomberg Intelligence, Bloomberg Media is the only publisher that has access to an unparalleled resource of data and analytics that can now strengthen and differentiate partner messaging. For example, Kinection can help a client identify a trend before anybody else, and capitalize on it by creating content that positions them as the thought and action leader on the topic, as well as the leading source of solutions.
Award-winning and notable content campaigns already produced by Bloomberg Media include Zurich, Porsche, and Glenmorangie. In February, the division launched a content campaign for UBS’ “Together” campaign starring the Lamborghini family and the important values that unite them.
Amy Marks, Bloomberg Media’s Global Head of Marketing, will lead Kinection. Her team includes Global Creative Director Allan Wai, Custom Content Editor Michael Corcoran, Client Activation Specialist Steve Clancy, EMEA Lead Penny Bartram, Asia/Pacific Lead Serene Chew and their respective teams.
“With Kinection, we are raising the industry bar by leveraging the same successful model we employ for our editorial content and putting it to use for our partners,” says Bloomberg Media Chief Revenue and Client Partnership Officer Paul Caine. “The combined power of transparency, quality, cross platform, and now credibility through Bloomberg Intelligence data makes Kinection the content studio of the future.”
Bloomberg Media is the consumer-facing media organization of Bloomberg L.P – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,400 journalists in more than 150 bureaus in 73 countries, producing more than 5,000 stories a day syndicated to more than 1,000 media outlets across more than 60 countries.