Advertising Tag

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...