Digital Tag

In order to discover which brand was the most successful in driving positive engagement on social media throughout Love Island 2018, we conducted research which tracked brands performance to see which brand mattered most. Introducing this year’s winner: Missguided.   Our Matter More Index ranked 12 brands associated with the show based on how their respective social posts performed in terms of reach, virality, passion, engagement, share-of-voice and sentiment. Official clothing partner Missguided topped the charts with over 36,000 Love Island related...

Steve Anglesey to accelerate Archant’s digital content plans Archant has appointed Steve Anglesey to the newly created position of Group Digital Content Director, to lead the digital content strategy across its full portfolio of newspapers, magazines, websites, apps and TV. Steve will be responsible for the accelerated delivery of Archant’s digital content across the privately-owned media group, which owns more than 130 brands across the UK. He will report into Matt Kelly, who joined Archant as Chief Content Officer in November last...