Influence Tag

Whether we like it or not, influencing plays a part in everyone’s lives. Despite the negative connotations associated with the word (think disingenuous shop salesman who pretends to be your best friend), influencing others should be seen positively. It can help you convince your partner where to go for dinner tonight, or even to persuade the kids to do their homework! However, it is in the context of the workplace in which I wanted to approach this topic, with inspiration coming...

Over the past few weeks here at MWWPR, I have been interviewing a number of wonderful candidates for a variety of junior roles, from internships to Senior Account Executives. With over 10 years in the PR game, there are often moments where I lose sight of what I enjoy most about the industry and the day-to-day work which comes with it. Being on the hiring side of the fence certainly reminds you of the wonderful reasons people are inspired to get...

Pete Moorey, Head of Campaigns and Neil Henderson, Head of News Content at consumer choice magazine Which? joined communications and marketing managers from some of the UK’s leading brands at MWW UK’s London office to talk about how brands can work with Which? to champion and support consumers. Key takeaways from the event include: Print media is not doomed. Despite the recent loss of The Independent’s print paper, a number of print publications are succeeding – including Which? who have over...