marketing Tag

Saturday 3rd June will see Cardiff host its first ever UEFA Champions League final. Real Madrid and Juventus will battle it out in what is the showpiece and final game of the European football season. The fixture’s worldwide appeal and reach is phenomenal. A global television audience of 200million is expected, a figure which organisers say is double the size of American Football’s Super Bowl. Real Madrid are the reigning champions and they pocketed a cool €94 million in prize money alone...

Earlier this week it was announced that tennis superstar, Maria Sharapova, would be banned from tennis for two years after being tested positive for a banned substance, meldonium, at the Australian Open in January this year. According to Forbes, Sharapova’s career earnings exceed $20m, the majority of which are from endorsements. So where does this leave her? Interestingly, many brands are sticking by the star. On Wednesday, Nike lifted the suspension it had placed on its relationship citing ‘Maria has always...