PR Tag

Over the past few weeks here at MWWPR, I have been interviewing a number of wonderful candidates for a variety of junior roles, from internships to Senior Account Executives. With over 10 years in the PR game, there are often moments where I lose sight of what I enjoy most about the industry and the day-to-day work which comes with it. Being on the hiring side of the fence certainly reminds you of the wonderful reasons people are inspired to get...

Last weekend saw Floyd Mayweather Jr. defeat Conor McGregor in a boxing match which has been one of the most talked-about and lucrative sporting events ever. The official figures are yet to be released, but it’s rumoured that the fight achieved 6.5 million pay-per-view buys in the US alone and that total revenues could exceed $700 million. One study has claimed that Mayweather made $59,347, and McGregor $17,804, per each second that elapsed during the bout.   On the night veteran Mayweather,...

Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry. Why consider a career in PR? I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and communication skills I gained during my three years at the University of Birmingham. I also enjoy working and interacting with others and I knew a career in PR would allow...

Saturday 3rd June will see Cardiff host its first ever UEFA Champions League final. Real Madrid and Juventus will battle it out in what is the showpiece and final game of the European football season. The fixture’s worldwide appeal and reach is phenomenal. A global television audience of 200million is expected, a figure which organisers say is double the size of American Football’s Super Bowl. Real Madrid are the reigning champions and they pocketed a cool €94 million in prize money alone...

Earlier this week it was announced that tennis superstar, Maria Sharapova, would be banned from tennis for two years after being tested positive for a banned substance, meldonium, at the Australian Open in January this year. According to Forbes, Sharapova’s career earnings exceed $20m, the majority of which are from endorsements. So where does this leave her? Interestingly, many brands are sticking by the star. On Wednesday, Nike lifted the suspension it had placed on its relationship citing ‘Maria has always...

Diversity in the workplace is a serious issue within the UK right now. A lack of BAME candidates in particular is something which the PR industry should take into account – and ultimately address. Within the PR industry, there are fewer organisations better than The Taylor Bennett Foundation to address this issue. The Taylor Bennett Foundation’s award-winning work-based PR training programme exists to encourage BAME graduates to pursue a career in communications. Here at MWW London we offered up our time...

  MWWPR wins PR Moment award for ‘When Weather meets Economics’. In a hotly contested awards ceremony, MWWPR brought home the 2016 award for Best Use of Research in recognition of our work with The Weather Channel. In a UK first, MWWPR created a truly unique lead generation campaign, The Weather Reports, with The Weather Channel who wanted to start meaningful conversations with C-suites and CMOs in the business community across Retail and FMCG verticals to drive an increase in revenue. This resulted...

Pete Moorey, Head of Campaigns and Neil Henderson, Head of News Content at consumer choice magazine Which? joined communications and marketing managers from some of the UK’s leading brands at MWW UK’s London office to talk about how brands can work with Which? to champion and support consumers. Key takeaways from the event include: Print media is not doomed. Despite the recent loss of The Independent’s print paper, a number of print publications are succeeding – including Which? who have over...