PR Tag

Research has found the sales, media and marketing (60%) professions are the sector most chained to their desks during the working day. It’s no surprise then that a job in public relations is the eighth most stressful job in the UK, according to CareersCast. So how do we tackle this? As someone who works out every morning before work, people often ask me, “How do you do it?” and maybe more frequently (and appropriately), “Are you mad?!” Maybe I am mad,...

The PR industry may well be perceived by the majority as an industry which is not shy of seeing staff enjoying life together outside of work. Afterwork drinks and lunching with close knit colleagues may well spring to mind, but it is rare that the full office will come out together for some much needed ‘out-of-office’ time. Now socialising should not be ‘forced’ upon anyone, but if you give the team the autonomy to organise a nice day out, then the...

As every PR knows, a great newshook is a brilliant asset to any PR campaign. This doesn’t just apply to PRs though, marketers that deliver timely ads will create even more engaging ads. Last week, the UK (and the world) welcomed a brand new royal baby. Louis Arthur Charles, or by his full name His Royal Highness Prince Louis of Cambridge when he’s playing up, came into the world with as much fanfare and excitement as any baby in history has...

It can be a daunting prospect, as a student entering the final stages of your degree, not knowing what to do after you graduate. It’s often hard to envisage what the first step on your career ladder will look like, let alone how to get there. That’s certainly how I felt as a third-year undergraduate. So when I was invited to join the University of Leeds’ School of Media and Communications careers day to educate students about the world of PR,...

It’s that time again when industry professionals near and far transform Fira Gran Via in Barcelona into the world’s largest mobile tech show, to showcase this year’s must-have mobile devices and demonstrate futuristic innovations.   To mark the start of some of the busiest weeks in mobile-land, MWWPR hosted a Mobile World Congress breakfast briefing with guest speakers Gemma Cook, Head of PR at HMD Global (Nokia Mobile), Alan Burkitt-Gray, Executive Editor of Capacity and Global Telecoms Business and Paddy Herridge, UK...

This week, ITV announced that Coronation Street will have some new additions to the cobbles: Co-op and Costa Coffee. Whilst on first glance the news might seem to show Corrie’s shops reflecting the British high street more authentically, it’s huge news for marketers who are looking to engage with this type of advertising. Product placement is nothing new to UK screens. Since a ban on it was lifted by Ofcom in 2011, it has become far more commonplace to see everyday brands...

A recent article from PR Week suggests that despite the detriment to its work and reputation, the PR industry is still struggling to think differently about how it can diversify its workforce. Talk is cheap and has been over the last few years where various schemes have been launched by agencies and brands. The perception of the industry doesn’t appear to have changed and when we look at the overview of PR agencies in the UK, the red-brick, middle-class, white graduate...

Over the past few weeks here at MWWPR, I have been interviewing a number of wonderful candidates for a variety of junior roles, from internships to Senior Account Executives. With over 10 years in the PR game, there are often moments where I lose sight of what I enjoy most about the industry and the day-to-day work which comes with it. Being on the hiring side of the fence certainly reminds you of the wonderful reasons people are inspired to get...

Last weekend saw Floyd Mayweather Jr. defeat Conor McGregor in a boxing match which has been one of the most talked-about and lucrative sporting events ever. The official figures are yet to be released, but it’s rumoured that the fight achieved 6.5 million pay-per-view buys in the US alone and that total revenues could exceed $700 million. One study has claimed that Mayweather made $59,347, and McGregor $17,804, per each second that elapsed during the bout.   On the night veteran Mayweather,...

Our new Account Executive, Leah Fullalove, talks through her experiences to-date at MWWPR and offers her advice to those looking to get into the industry. Why consider a career in PR? I felt my degree in English Literature and Drama lent itself perfectly to a career in PR through the writing and communication skills I gained during my three years at the University of Birmingham. I also enjoy working and interacting with others and I knew a career in PR would allow...