Sky Media Tag

McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to promote its 570S Sports Series models. Sky AdSmart is offered by Sky Media, the advertising sales division of Sky. It tailors what is shown in TV ad breaks by identifying particular...

DS Automobiles is to amplify its avant-garde credentials by partnering with Sky Arts, a premium television channel that is dedicated to showcasing the very best in art, culture & music.  The partnership with Sky Arts will be in place for the whole of 2016. The DS brand has announced an exclusive partnership with Sky Arts, the premium television channel. Sky Arts is aimed squarely at individuals who wish to enrich their cultural lives, by shining a spotlight on the best in art,...

    Sky PLC (“Sky”) announces that it has invested $10 million in DataXu, a leading provider of programmatic marketing analytics, data management and media activation software. The investment is the latest example of Sky taking equity shares in innovative companies, bringing new ideas, insight and services into Sky’s business.   Based in Boston, Massachusetts, DataXu partners with advertisers and media agencies to help them engage more efficiently and effectively with consumers across all of their devices. DataXu’s expertise in programmatic marketing - the...