McLaren Automotive accelerates pan-European digital campaign with Sky AdSmart
McLaren Automotive, the British producer of luxury sports and supercars, today announces the launch of its first ever TV advertising campaign. The brand will be using Sky AdSmart, Sky Media’s revolutionary TV advertising platform. The TV campaign is being launched as part of McLaren Automotive’s wider pan-European digital marketing activity, to promote its 570S Sports Series models. Sky AdSmart is offered by Sky Media, the advertising sales division of Sky. It tailors what is shown in TV ad breaks by identifying particular...