This week, dmexco, the most important event for the global digital marketing community, is set to start. It’s where the leading thinkers from the marketing, media and technology fields come together to debate the latest trends and issues for the industry and what the future holds, including Twitter CEO Jack Dorsey, Facebook’s Sheryl Sandberg COO, Sir Martin Sorrell, CEO of WPP and Marc Pritchard, CBO at P&G.
There are some high expectations for dmexco, so we’ve pulled together a few of the hot topics to expect across the 2-day programme:
Brand safety & transparency
There is no doubt that 2017 has so far been a tumultuous year for the industry, calling into question brand safety, fake news, transparency and ad-fraud. It’s therefore no surprise that these topics are expected to take precedence throughout dmexco. With more buyers reviewing programmatic spend, ad tech vendors will be keen to reassure buyers that they can provide a brand safe environment. What the industry needs is less talk and more action, tackling the transparency issues head on in order to demonstrate the true value of programmatic.
The future of AI
Emerging technologies are likely to be another hot topic, and Artificial Intelligence is certain to make some noise. As it stands, there are real concerns around AI, with Elon Musk warning that it is the “biggest risk we face as a civilisation” and needs to be checked as soon as possible.
dmexco presents a great platform for industry leaders to openly discuss the future impact of AI on digital media, what AI processes companies should prioritise and how marketers practices need to be powered by AI.
Global privacy compliance
With GDPR regulations set to come into effect in May 2018, understandably there are concerns on the impact this will have on the ad tech industry. At dmexco frank conversations need to be had about what GDPR means for the industry and how marketers can adapt to the regulation before the deadline comes to a close.
It will be interesting to see how the dmexco discussions play out …